SEO, Web Development
Web
Lighting & Electrical
AQ Lighting Group aimed to create a digital experience as polished as their lighting products. They needed a faster, cleaner website that made shopping simple and inspiring. The goal was to boost search visibility, educate buyers, and attract both everyday shoppers and trade professionals. Social media also had to reflect the brand’s style and spark real engagement.
AQ Lighting Group struggled with an outdated eCommerce platform that lacked user-friendly navigation and effective product filtering. Their SEO structure was weak, making it difficult for customers to discover key lighting products. The absence of educational content limited user engagement, and their social media presence was underdeveloped, missing opportunities to showcase products visually.
AQ Lighting Group struggled with an outdated eCommerce platform that lacked user-friendly navigation and effective product filtering. Their SEO structure was weak, making it difficult for customers to discover key lighting products. The absence of educational content limited user engagement, and their social media presence was underdeveloped, missing opportunities to showcase products visually.
To achieve these objectives, We implemented a comprehensive and multi-faceted SEO strategy:
Through a clean, conversion-driven website redesign, robust SEO, targeted content, and vibrant social media engagement, AQ Lighting Group significantly improved online performance and user experience. The brand now shines brighter across digital channels, reaching the right buyers with the right products and a seamless path to purchase.
