GUNNAR Optiks – A Sharper Vision for Digital Growth
We helped GUNNAR modernize its eCommerce experience with a faster, conversion-focused website, SEO-driven content, and interactive features like Virtual Try-On. The result: stronger traffic, smoother user journeys, and increased sales across gaming and computer eyewear collections.
Gunnar Glasses, a renowned name in the eyewear industry, approached us in 2023 to enhance their online presence and drive more organic traffic to their website. The goal was clear: to significantly boost their organic traffic and, in turn, increase sales through a comprehensive SEO strategy.
The implementation of our comprehensive SEO strategy yielded remarkable results within a year:
50% Increase in Organic Traffic: Gunnar Glasses experienced a substantial boost in organic traffic, resulting in a higher volume of potential customers visiting their website.
70% Increase in Sales: The increase in targeted traffic directly translated to a significant rise in sales, demonstrating the effectiveness of our SEO efforts.
Enhanced Branding and Direct Traffic: Improved content marketing and local SEO efforts led to heightened brand recognition, contributing to an increase in direct traffic to the website.
Challenges
Before partnering with us, Gunnar Glasses faced several challenges:
Limited organic traffic despite having a well-designed website.
Stagnant sales growth from online channels.
Low visibility in local search results.
Inconsistent content strategy affecting brand engagement and recognition.
Challenges
Before partnering with us, Gunnar Glasses faced several challenges:
Limited organic traffic despite having a well-designed website.
Stagnant sales growth from online channels.
Low visibility in local search results.
Inconsistent content strategy affecting brand engagement and recognition.
Solutions Implemented
To address these challenges, We implemented a multifaceted SEO strategy focusing on four key areas:
High-Quality Content Creation: We developed a content calendar featuring blog posts, articles, and guides tailored to Gunnar Glasses’ target audience. This included topics on eye health, benefits of blue light blocking glasses, and customer testimonials.
Engaging Visuals: Infographics, videos, and interactive content were created to enhance user engagement and shareability.
Keyword Optimization: We conducted thorough keyword research to identify high impact keywords and seamlessly integrated them into the content.
Technical SEO Audit: Our team performed a comprehensive technical SEO audit to identify and fix issues such as broken links, slow page load times, and poor mobile optimization.
Meta Tags and Descriptions: We optimized meta tags, headers, and descriptions for all pages to improve search engine rankings and click-through rates.
User Experience (UX) Enhancement: Improvements were made to the site’s navigation, ensuring a seamless user experience that encouraged longer site visits and reduced bounce rates.
Quality Backlinks: We focused on acquiring high-quality backlinks from authoritative sites in the eyewear and health niches. This involved guest posting, influencer collaborations, and strategic partnerships.
Internal Linking Strategy: An effective internal linking strategy was implemented to boost the SEO value of existing content and enhance site structure.
Google My Business Optimization: We optimized Gunnar Glasses’ Google My Business profile, ensuring accurate business information and encouraging positive customer reviews.
Local Listings: Consistent NAP (Name, Address, Phone Number) information was ensured across all local listings and directories.
Localized Content: We created content tailored to local audiences, enhancing relevance and engagement within specific geographic areas.
Conclusion
Gunnar Glasses’ partnership with us highlights the transformative power of a well-executed SEO strategy. By addressing technical SEO issues, enhancing content marketing efforts, building quality backlinks, and optimizing for local search, we significantly boosted their online presence and sales.
