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Let's Talk Business
FINAL_Softix logo-02
Let's Talk Business

Whisps | A Cheesy Digital Transformation

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Whisps-H

Services

SEO, Web Development

Platform

Web

Industry

Food & Beverage

Overview

Whisps is a 100% real cheese snack brand founded in 2015 and headquartered in NYC. It pioneered a new category of high-protein, low-carb cheese crisps made from whole artisanal cheese, launched via Costco and has since gone mainstream. Our strategy brought their brand story to life and their audience closer than ever.

LET'S TALK
Portfolio
Project Duration
1 Year
Monthly Sessions
+ 200 %
Organic Search Traffic
+ 300 %
Page Load Time
90 % Faster

Objectives

  • Modernize Digital Presence to reflect a fun, real-food brand.
  • Improve Site Engagement with fast load times and mobile readiness.
  • Boost organic traffic and visibility via SEO and content strategy.
  • Enhance brand awareness and audience connection through social media.
Ui
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Challenges

  • Existing site didn’t capture brand’s playful and clean messaging.
  • SEO presence was limited lack of optimized pages and relevant content.
  • Social media lacked consistent storytelling and engagement.
  • No blog content strategy to engage health-conscious audiences.

Challenges

  • Existing site didn’t capture brand’s playful and clean messaging.
  • SEO presence was limited lack of optimized pages and relevant content.
  • Social media lacked consistent storytelling and engagement.
  • No blog content strategy to engage health-conscious audiences.
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Solutions Implemented

  • Redesigned UI to reflect vibrant packaging, real cheese visuals, and playful tone—leveraging Jenn David Design’s creative brand aesthetic
  • Enhanced mobile responsiveness and optimized load speed for better UX and SEO.
  • Conducted technical SEO audit: improved page speed, structured data, and mobile usability.
  • Optimized on-page elements: meta titles, headings, alt-tags, and keyword integrations around “high-protein snacks,” “cheese crisps,” and “keto-friendly snacks”.
  • Launched branded blog covering health benefits of cheese snacking, recipe ideas, and product stories (e.g., “Keto-friendly cheesy snack ideas”).
  • Integrated FAQs and nutritional content directly from the site to build authority and user trust .
  • Developed content calendar combining recipe posts, snack hacks, user-generated content, and brand personality aligned with the website.
  • Engaged audiences with interactive features (e.g., polls, user photos, snack challenges) and hashtag campaigns
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Conclusion

By blending modern website design with SEO-optimized content and an engaging social strategy, Whisps achieved marked improvements across traffic, user engagement, and brand awareness. This holistic digital revamp positioned Whisps as a fun, credible authority in the cheese-snack ecosystem fuelling sustained growth and consumer loyalty.

Key Outcomes

  • 300% increase in organic traffic
  • Enhanced mobile performance and site speed
  • 300% rise in social media referral traffic
  • Stronger engagement through branded content and storytelling