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Let's Talk Business
FINAL_Softix logo-02
Let's Talk Business

Dream Home Mortgage – Full-Funnel Digital Transformation

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D1

Services

SEO, Web Development

Platform

Web

Industry

Financial Services

Overview

Dream Home Mortgage, a leading mortgage service provider, sought to enhance their online visibility, attract more potential clients, and establish a stronger digital presence. They partnered with us in 2023 to leverage our expertise in Organic SEO.

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Portfolio
Project Duration
1 Year
Monthly Sessions
+ 400 %
Organic Search Traffic
+ 500 %
Social Engagement Rate
+ 212 %

Objectives

  • Organic Traffic: Increased from just 160 to 800 monthly visits, a 400% growth.
  • Monthly Leads: Surged from 10 to over 100 leads per month, demonstrating a tenfold increase.
  • Branding & Direct Traffic: Substantial growth in brand recognition and direct traffic, indicating enhanced overall visibility and reputation.
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Challenges

  • Low Organic Traffic: Starting at a mere 160 monthly visits.
  • Minimal Monthly Leads: Generating just 10 leads per month.
  • Limited Brand Visibility: Insufficient direct traffic and online presence.

Challenges

  • Low Organic Traffic: Starting at a mere 160 monthly visits.
  • Minimal Monthly Leads: Generating just 10 leads per month.
  • Limited Brand Visibility: Insufficient direct traffic and online presence.
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Solutions Implemented

  • Created high-quality, informative blog posts, articles, and guides relevant to the mortgage industry.
  • Focused on keywords that potential clients are likely to search for, ensuring the content was both engaging and SEO-friendly.
  • Utilized various content formats, including videos, infographics, and case studies, to capture a wider audience.
  • Conducted thorough keyword research to identify the most relevant and high-impact keywords for Dream Home Mortgage.
  • Optimized meta tags, headers, and alt texts to improve search engine visibility.
  • Enhanced the website's user experience by improving page load speeds, mobile responsiveness, and overall navigation.
  • Implemented a strategic link-building campaign to acquire high-quality backlinks from reputable websites within the industry.
  • Engaged in guest blogging, partnerships, and influencer collaborations to boost domain authority and credibility.
  • Monitored and disavowed any harmful backlinks to maintain a clean and strong backlink profile.
  • Optimized Dream Home Mortgage’s Google My Business profile to ensure accurate and comprehensive local listings.
  • Encouraged satisfied clients to leave positive reviews, enhancing the company’s local reputation.
  • Targeted local keywords and created location-specific content to attract regional clients.
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Conclusion

The remarkable transformation in Dream Home Mortgage’s online presence underscores the effectiveness of our comprehensive SEO services. By focusing on tailored content marketing, meticulous on-page SEO, strategic link building, and robust local SEO techniques, we were able to drive significant growth in organic traffic and leads.